LG OLED rollable TV – The CES must see award .

CES 2018

CES is the world’s gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace. Owned and produced by the Consumer Technology Association (CTA), it attracts the world’s business leaders and pioneering thinkers.

LG OLED rollable TV

The future of bending screens is nearly here, and none other than LG is blazing that trail. This year, the firm has a concept for a 65-inch, 4K OLED TV that can roll into its base for easy hiding. While there’s a big difference between a CES concept and producing the technology at a reasonable cost for store shelves, this prototype stage shows LG will be a leader in folding screen tech going forward.

Although some concept big-screen TVs shown at past CES shows have been bendy, this is the first one that’s flexible enough to spin up into tube form. LG’s images depict it descending into a little box the size of a sound bar, but the company also talks about making the display portable. The secret, as usual, is its paper-thin organic light emitting diode display (OLED).